Who we are

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Who we are


FairEtail is a digital performance marketing agency where service & results make all the difference. We challenge the status quo and happen to know a lot about digital marketing. Just ask our clients. We are committed and eager to delight our clients. Our expertise spans all digital channels, with a special focus on Search Engine Advertising, Search Engine Optimisation, Affiliate Marketing, Programmatic Advertising, Social and Marketing Automation. To keep our clients ahead of the pack, we continuously innovate and make smart choices on their behalf.

We work for top-tier brands like Krëfel, Lampiris, MoneYou, Center Parcs, Partena Ziekenfonds, Corendon, Dovy Keukens, Recupel and VAB.

Our Vision


Mission statement

By combining our expert knowledge of Digital performance marketing and our personal & result-driven approach, we want to make sure all of our clients outperform competitors on their digital marketing & sales KPI's.

Vision

With the best possible team in digital performance marketing, we share our expertise to push digital businesses in a sustainable way by constantly challenging the status quo through continuous optimization and innovation.

Our Values


Our Team


Marcel Schün

COO & Partner

Marcel started his career as a management consultant at EY and Capgemini. After 8 years he made the switch to the banking sector, where he spent more than 12 years in management and expert roles in marketing, sales & risk management at Fortis and ABN Amro in The Netherlands, Poland and Ireland. The last 4 years he was running the Belgian online marketing activities of MoneYou, an ABN Amro brand. Since May 2017 he is responsible for the Service Delivery Teams and, together with Alex Van de Wal and Dennis Kenis he represents the board of FairEtail. 

Erika Bosmans

Office Manager

An Office Manager and jack-of-all-trades was a missing link at FairEtail. Until recently at least, when Erika decided to take a leap into the unknown, as the intriguing digital sector is pretty new to her. Thanks to her acquired experience in both coordinating and administrative roles in the retail, banking and entertainment sector, she could quickly adapt and now feels like a fish in the water. Erika is the point of contact for all HR and office related matters. A real smooth operator!

Dieter Peeters

Project Manager Social & Marketing Automation

Dieter has a degree in Marketing and a postgraduate in Digital Marketing and Communications. He chose to dive into the world of social media. He began his career as a Conversation Starter and then went to work as Social Media Specialist at a Marketing & Communication agency. His main tasks: monitoring, community / conversation management and social advertising.

Dieter started a new adventure at FairEtail under the slogan "Knowledge is Power", where he will manage projects for social advertising and marketing automation.

Katrijn Kussener

SEA Consultant

After graduating as a Digital Media Manager, Katrijn chose to waste no time and claim her spot in the growing digital world. As Online Marketing Coordinator she gained experience in both SEO and SEA. At FairEtail, Katrijn wants to further develop her skills in the field of Google Adwords. 

Jeroen Sneppe

SEA / SEO Teamlead

In January 2017, Jeroen made the switch to FairEtail. He began his search career as a SEO Consultant in 2009. Over time he gained more insights in SEA and managed multiple projects as a project manager at an online marketing agency. At FairEtail he will guide our SEA and SEO projects in the right direction, whilst further developing his expertise.

An Haenen

Account Director

An has been active in digital marketing since 2000 and was one of the pioneers in performance marketing as online media planner. She had built up a sizeable amount of experience in the media- and advertising sector: she started in advertising editing, than became online media planner and worked as Media Specialist and Account Manager at the online advertising agency These Days. To broaden her knowledge further in online marketing and communication, she also worked for advertisers like Telenet and Rabobank.be

Willem Van Nueten

SEA Consultant

After his first working experience in online marketing, Willem realized he wanted to explore the world and went on a 8 months world trip. After that, he decided it was time to dive back into the online world and joined the FairEtail team as SEA consultant. Helping customers grow is his greatest motivation.

Kristof Schippers

Business Development Manager

If customer centricity had a face, it would probably look like Kristof. He comes with over 10 years of account management experience and has a passion for digital marketing and events. His favourite quote: first listen, than amaze! After having a close look at your business, he’ll define the ideal online marketing mix, together with a team of experts. All of this, in close consultation with the customer and with the same goal: making sure your business stands out from the crowd.

Danilo Carratta

Account Manager

With a master’s degree from the University of Leuven in his pocket, Danilo decided to gain more knowledge in the field of digital marketing by following a postgraduate study. As Danilo is a sociable person, he can now combine these two aspects as an Account Manager at FairEtail.

Marc Broos

SEO Consultant

After years as freelance SEO consultant, growth hacker and super affiliate, Marc joined FairEtail in 2016, to apply his extensive hands-on SEO experience to the FairEtail clients. With a diploma as telecom engineer, he is passionate about data and the Google SERP. 

Jelle Van de Vliet

Technical Performance Consultant

Jelle has a curiosity for all things digital. He holds a bachelor's degree in Marketing and has obtained several technical certificates, including Harvard CS50x and MITx Launchx. He participated to the European Innovation Academy and even made the news with his own developed tools such as the “Rekeningopvuller” and the “Prijzenvolger”. In 2016, he joined FairEtail to learn more about the world of technical marketing and to put this knowledge into action to benefit the clients.

Eline Jacobs

SEA Consultant

After graduating in Commercial Communications, Eline decided to gain more digital experience and knowledge. A specialization as Digital Media Manager for a year appeared to be the perfect addition. She chose to specialize in SEA during her internship at FairEtail. Here she turned out to be such an asset that we could not let her leave. Within FairEtail she will further develop her skills as SEA consultant.

Kim Verhaegen

Head of Programmatic

In 2008, Kim started his career in Digital Marketing as a publisher and account manager at TradeDoubler managing both Belgian and international affiliate clients. After 5 years he made a first sidestep to the agency world before becoming responsible for BeNeLux Programmatic campaigns and several international clients at IgnitionOne. Since 2016 he joined the FairEtail team as Head of Programmatic with the goal to become and stay the best independent trading desk.

Isabel De Smet

SEA / SEO Teamlead

A broad background is what characterizes Isabel. Scientifically educated, she followed her passion for everything digital. After 8 years freelance web design and web development, she was responsible for the digital marketing at the client-side for a couple of years. In 2015 she joined FairEtail, with main focus to get the best results out of SEA, SEA and analytics

Gert Berghman

SEO Consultant

After his studies in communications and media planning, Gert started working at the Belgian Consumer Organisation. Because of his big interest in ‘all things digital’ he did an additional postgraduate in digital marketing. To improve his skills and knowledge of the digital world, he eventually found his way to FairEtail. Combined with his experience in project management and marketing, he perfectly fits into the FairEtail team and is always ready to help clients with their SEO challenges.

An Boogaerts

Account Director

An contributed to launching affiliate marketing in the Belgian market since 2004. At Tradedoubler, she rapidly grew from Account Manager to Account Director, heading up the Client Services department. In 2008 she joined the FairEtail team where she is an expert in the field of Affiliate Marketing and is also responsible for the coordination of multi-channel clients. 

Marien Weijl

Business Development Manager

Marien is a Business Development Manager. In his spare time Marien likes to play hockey and spend time with his family. During holidays he likes to go to the southern of France to enjoy the beach and the lovely food.

Evelyne Willocx

Digital Project Manager

Evelyne held a master’s degree in Communication Management when she became an account manager for a media sales house. In November 2014 she joined FairEtail as a digital project manager where she is respsonsibe for the coordination and execution of affiliate marketing campaigns, design-related projects, inbound & content marketing and social media campaigns. With a keen interest in digital marketing and her strong organization skills, every project is safe in Evelyne’s hands.

Ivan Sergeyssels

Teamlead Programmatic

As a Bachelor of Commerce and Postgraduate in Digital Marketing & Communication, Ivan started his professional career in 2014 as Campaign Manager Programmatic. With his strong analytical and communication skills, he is always optimizing our clients’ campaigns and makes sure we get the best possible results.

Alex Van de Wal

CCO & Partner

Alex started in digital advertising at the end of the 90's.  Throughout more than a decade, he led several AdOps teams in the biggest online advertising companies in the country and started his own company Digavo in 2008. In 2013, FairEtail & Digavo teamed up in the field of Programmatic Advertising to launch Point Blank as independent trading desk. Today Alex is Managing Partner and Client Services Director. 

Fries Defauw

SEA / SEO Consultant

Fries started out in 2003 as webmaster for the webshop Mediadis where he soon became responsible for enhancing sales through online marketing. After a short period with Free Record Shop, he started working as an online marketing project manager in a performance-based digital agency where he managed SEO and SEA projects for SME companies and worked on lead generation projects. Over the years, he built up a broad knowledge and experience in the entire spectrum of online marketing channels, with specialization in usability, conversion optimization, SEO and paid search.

Robbert Bremer

SEA / SEO Teamlead

Through a curiosity for all things digital, Robbert and FairEtail naturally found each other. Having completed a digital-focused marketing education, he quickly gravitated towards Search Marketing. After gaining a first online marketing experience, Robbert discovered FairEtail in 2014 and now focuses on SEA and SEO, which he is most passionate about.

Wim Eeraerts

Head of Search

Wim started his online career as SEA consultant in 2006 when he learned all the basics of SEA. Two and a half years later he helped another agency in launching their branch in Belgium. In 2010 he joined FairEtail and further grew his knowledge to become a true SEA expert with focus on large accounts and competitive businesses. Wim is certainly among the most knowledgeable people within the Belgian SEA arena and heads up our Search team. 

Dennis Kenis

CEO & Partner

Founder and overall responsible of the FairEtail operations. Active in digital marketing since 2000. Having launched affiliate marketing in the Belgian market, Dennis can be seen as a pioneer in the field of digital performance marketing. His strong background and proven track record in setting up, leading and developing successful digital marketing ventures will certainly help FairEtail’s clients to stay ahead of the pack. As Client Service Director still taking the commercial lead together with Alex Van de Wal.