Tracking & Analytics

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Tracking & Analytics

Turn data into insights. Turn insights into action.

Google Analytics lets companies analyse data from multiple touchpoints in a single tool, allowing them to better understand the users of their websites. 

All this data can help to evaluate the performance of your products and content. The insights that come from this can be easily shared within an organization and translated into actions to optimize your website performance, conversions and sales through your ecommerce efforts. 

How can we help you?

 

BASIC

 

ADVANCED

Everything you need to get started with website tracking and collecting correct data.

 

Track what users are doing on your website and if they find the information they are looking for.

Tracking for

  • Button clicks
  • Scrolling behaviour
  • Effectiveness of website content
  • Interaction with YouTube videos
  • SEO-effectiveness of landing pages

Account Setup

  • Google Analytics
  • Google Tag Manager
  • AdWords linking
  • Filtered views for correct data viewing
  • Keyword search on the website 
 

Tracking for

  • Viewed pages
  • Downloads
  • Outbound links
  • Contact links
  • Technical errors
         
 

ECOMMERCE

 

EXTRA

Get insights in the shopping behaviour of your visitors and the buying process on the website.

Tracking for

  • The entire process from product impressions to the shopping basket and the resulting transaction
  • Payment methods
  • Delivery methods
  • Custom metrics, dimensions and reports
 

No matter the package you choose, these are some examples of extras that we can help you with:

  • Cross-domain tracking, for tracking multiple domains in a single Google Analytics account
  • Content grouping, to see which types of content perform better or worse than others
  • Tracking of user ID's, with help from your development team
  • Implementation of Hotjar, for a deeper insight in user behaviour on your website (extra fee)
  • Linking Hotjar with Google Analytics, to follow website users across both platforms (extra fee)
  • A/B testing on website pages to improve user experience or conversion optimization