About two years ago, Facebook launched a new way for publishers to post their articles: Instant Articles. This allowed them to reach their audience within the Facebook mobile app in a fast, structured, and easy way. Instant Articles can be recognized by checking if the post has a little lightning bolt sign on the bottom left corner, below the headline.
This year, Facebook is launching a new function within these Instant Articles: call-to-action units.
This new tool allows you to gather leads, likes, or mobile app installs by integrating a form (or unit) inside the Instant Article. This offers three possibilities:
*this function is currently in alpha testing and is only available to selected Facebook partner publishers.