Fairetail

Mission: to maximize your sales results

Successful e-business is the result of efficient follow-up from leads and existing customers – with a certain profile, behavior, interest or intention – to an (up)sale. It is therefore essential and crucial to use this knowledge about your customer to compose the right message and bring it to the right consumer at the right time! FairEtail helps you to grow your client or prospect database, improve your client relations and maximize your customer value. FairEtail increases your conversion ratio from leads to loyal customers and renders its services in a performance-based way: no cure, no pay!

The FairEtail Team

Dennis KENIS
Managing Partner
Tel +32 479 99 37 36
dennis@fairetail.be

Founder and overall responsible of the FairEtail operations in the BeNeLux. Former Country Manager and Founder of the Belgian subsidiary of TradeDoubler. Strong background in online marketing & demand generation, performance-based advertising and conversion & channel management.

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Erik BOUMAN
Country Manager NL
Tel +31 645 314 717
erik.bouman@fairetail.nl

With over 8 years of experience in online marketing, Erik has built up a great amount of knowledge about both the Belgian and the Dutch online media landscape, with a strong focus on Affiliate Marketing, Search Engine Marketing and Online Measurement systems. At FairEtail, Erik is responsible for our Dutch operations and also acts as product specialist for all tracking related matters.

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An BOOGAERTS
Account Director
+32 3 303 05 50
an@fairetail.be

An was one of the pioneers at TradeDoubler where she contributed to launching affiliate marketing in the Belgian market. She rapidly grew from Account Manager to Account Director, heading up the Client Services department with overall responsibility for blue chip national and international clients. Today she makes sure FairEtail delivers on its promises!

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Erik LODENSTEIN
Media Director Benelux
Tel +31 648 404 765
erik.lodenstein@fairetail.nl

Erik has a solid online marketing background and launched his career at iBazar and eBay in 2000. Erik is specialized in performance-based marketing/advertising with a main focus on emerging markets such as affiliate marketing and lead generation. He also has an extensive network of national and international advertisers and publishers. At FairEtail, Erik is responsible for Media Relations in the Netherlands and Belgium.

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Vittorio BEER
Account Manager
Tel +32 3 303 05 51
vittorio@fairetail.be

With his Bachelor Degree Commercial Communication, Vittorio started his professional career within the HR sector as a Consultant. This first experience enriched both his commercial and people skills. Then he decided to pursue his passion for digital marketing and is now as Account Manager strengthening his knowledge to become a digital marketing expert. Vittorio enjoys following up on the latest developments and is a part of the FairEtail Client Services Team.

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Wim EERAERTS
Account Manager Search
Tel +32 3 303 05 54
wim@fairetail.be

Wim started his online career as SEA consultant at QueroMedia in 2006 where he learned all the tips & tricks to become a true SEA expert. Two and a half years later he moved to Tribal Internet Marketing to launch their new branch in Belgium. This track record resulted in a thorough knowledge of Google Adwords. Wim is a member of the Client Services team and takes the Search activities of our clients to a new level of expertise and results.

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Johan VERMEULEN
Account Manager
Tel +32 3 303 05 56
johan@fairetail.be

Johan started as a Client Service Representative after achieving his public relations degree. This has resulted in maintaining a client-oriented approach. Johan has been in the online marketing business since 2007. After managing the affiliate marketing of a stock-quoted international internet company during this period, he joined the FairEtail Client Services team.

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Sandra VOGEL
Account Manager
Tel +31 10 218 70 00
sandra.vogel@fairetail.nl

Sandra has over 5 years of experience in the field of online marketing. Most of this experience was gained at TradeDoubler in the Netherlands, where she was responsible for the management of online CPC and CPM campaigns for various large clients and media agencies. At FairEtail Sandra is responsible for managing affiliate marketing activities on the Dutch market.

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Pascal BOOMAN
Technical Services Operative
Tel +31 6 14 42 19 66
pascal.booman@fairetail.nl

Pascal is our technical specialist and has 10 years of experience in the field of internet development. With his extensive expertise in both front and backend development, Pascal brings an important added value to nearly all FairEtail clients. This ranges from support in web-technical matters to building an entire management environment for statistics and creatives.

Our approach

We can go all the way from strategy to execution, but always with a strong focus on results! Our services can be tailored to all kinds of clients requirements, ranging from Consultancy projects or Performance Marketing Management to Full-service Operations, whereby we take all the work out of our client's hands, in a performance-based model at no risk. From a product perspective, we have developed a range of products that will help you increase performance, starting from Traffic Building, over Direct Response Concepts to Lead Generation, Affiliate Marketing and SEA. We therefore need to comprehend your business and learn about your objectives, allowing us to set the right targets & framework. Together we determine which areas we will focus on and how!