• Digital Performance Marketing
    FairEtail is a digital performance marketing agency where service &
    to know a lot about digital marketing. Just ask our clients.
    results make the difference. We challenge the status quo and happen
  • Are you getting the most out of your digital marketing?
    We come to the rescue!
  • Wondering how to build the best digital performance marketing strategy?
    Need a hand in planning, training and/or execution?
  • Discover our domains of expertise and see
    where we can bring added value to your business ...
  • Are you our next colleague?
    We are always looking for bright digital natives, so check our current vacancies!

Performance Audits & Quick Scans

Once and a while, we all ask ourselves if our current activities in digital marketing are well organized. Do you have the feeling that things could be better than the results you are getting today?

Consultancy Projects

Are you confronted with a project that needs performance marketing expertise that is not present in your current organization? We help you with strategy, planning, training and execution of all digital performance projects.

Managed Services

We partner up to get the most out of your digital performance marketing, whether temporarily or on the long run. Our clients appreciate our service-minded approach and commitment.


Affiliate Marketing

Affiliate marketing Active for more than 10 years, both on the affiliate network and agency side, our affilate team knows all the ins & outs of affiliate marketing. Our clients can take advantage of this knowledge.   Outsource...

SEA consulting

Search Engine Advertising (SEA) With a specialty in operating large Search Engine Advertising campaigns in competitive sectors, Fairetail has a particular and performance-driven philosophy and approach, when it comes to setting up and managing...

Programmatic & RTB

Programmatic & RTB We operate our own and independent trading desk under the name ‘Point Blank’ and have run successful rtb campaigns in all sectors for more than 2 years. Our team has a strong local expertise and makes the difference in...


Focused on return, we help our clients to score best in search engines. From technical SEO to copywriting - through a workshop or in managed services – we’ll find the way that suits you. From technical Search Engine Optimisation to copywriting...

Tracking & Analytics

A prerequisite for performance marketing, but often not set up in the optimal way. As independent agency, we work with all available tracking and analytics systems, as used by our clients. In dialogue with you and/or your IT department, we set...

Strategy & Planning

As a strategic partner for our clients, we work on the long term and like to be involved in strategy and planning. This can be within one or more performance channels, or for the full digital marketing plan. For most of our managed services...

Social Media Marketing

Social Media Marketing is relevant for every type of business and mustn’t be overlooked. Today, Facebook counts more than six million members in Belgium. LinkedIn, which is now Belgium’s fastest growing social medium, counts almost three...

Content Marketing

Content Marketing: the Synergy between Inbound and Outbound Marketing Content marketing is a powerful kind of inbound marketing that’s sure to please your prospects. By making sure your customers get what they need, they will see you as a very...



Jelle Van de Vliet
Technical Performance Consultant

Eline Jacobs
SEA Consultant

Kim Verhaegen
Head of Programmatic

Isabel De Smet
Sr. SEA/SEO Consultant

Joris Jans
SEA Consultant

An Boogaerts
Account Director & Head of Affiliate/Social/Content

Eric Haeken
Sales Manager

Evelyne Willocx
Digital Project Manager

Karen Sniekers
Campaign Manager Programmatic & OAO

Ivan Sergeyssels
Campaign Manager Programmatic

Alex Van de Wal
Managing Partner & CSD

Fries Defauw
SEA / SEO Consultant

Robbert Bremer
SEA / SEO Consultant

Wim Eeraerts
Head of Search

Dennis Kenis
Managing Partner & CSD


Stay informed about our latest news by checking our website on a regular basis.

How to avoid the limitations of targeting ?

When setting up campaigns, campaign managers tend to lose themselves in the vast array of targeting settings that are available. Whether you are trying to reach families with toddlers or older men in a midlife crisis, chances are you will be able to create a targeting segment that fits their profile.

Assign the correct value to each of your goals to calculate your ROI

A remarkably useful insider tip that can help you translate the analysis of your results into a concrete action plan is done by assigning the correct goal values. (*1).

Create correct goals in a constructive measurement plan

The importance of a smart measurement plan
Creating the correct goals in online marketing is as important as creating them in your life. Goals measure and display what we care about – and why. Measurement discrepancies often look unavoidable, when they are actually due to incorrectly setting your (website) goals.


Brand CPCs are continually rising, and they are a nuisance.