• Digital Performance Marketing
    FairEtail is a digital performance marketing agency where service &
    to know a lot about digital marketing. Just ask our clients.
    results make the difference. We challenge the status quo and happen
  • Are you getting the most out of your digital marketing?
    We come to the rescue!
  • Wondering how to build the best digital performance marketing strategy?
    Need a hand in planning, training and/or execution?
  • Discover our domains of expertise and see
    where we can bring added value to your business ...
  • Are you our next colleague?
    We are always looking for bright digital natives, so check our current vacancies!

Performance Audits & Quick Scans

Once and a while, we all ask ourselves if our current activities in digital marketing are well organized. Do you have the feeling that things could be better than the results you are getting today?

Consultancy Projects

Are you confronted with a project that needs performance marketing expertise that is not present in your current organization? We help you with strategy, planning, training and execution of all digital performance projects.

Managed Services

We partner up to get the most out of your digital performance marketing, whether temporarily or on the long run. Our clients appreciate our service-minded approach and commitment.



Jelle Van de Vliet
Technical Performance Consultant

Eline Jacobs
SEA Consultant

Kim Verhaegen
Head of Programmatic

Isabel De Smet
Sr. SEA/SEO Consultant

Joris Jans
SEA Consultant

An Boogaerts
Account Director & Head of Affiliate/Social/Content

Eric Haeken
Sales Manager

Evelyne Willocx
Digital Project Manager

Karen Sniekers
Campaign Manager Programmatic & OAO

Ivan Sergeyssels
Campaign Manager Programmatic

Alex Van de Wal
Managing Partner & CSD

Fries Defauw
SEA / SEO Consultant

Robbert Bremer
SEA / SEO Consultant

Wim Eeraerts
Head of Search

Dennis Kenis
Managing Partner & CSD


Stay informed about our latest news by checking our website on a regular basis.

Assign the correct value to each of your goals to calculate your ROI

A remarkably useful insider tip that can help you translate the analysis of your results into a concrete action plan is done by assigning the correct goal values. (*1).

Create correct goals in a constructive measurement plan

The importance of a smart measurement plan
Creating the correct goals in online marketing is as important as creating them in your life. Goals measure and display what we care about – and why. Measurement discrepancies often look unavoidable, when they are actually due to incorrectly setting your (website) goals.


Brand CPCs are continually rising, and they are a nuisance.


Have you ever wondered if a certain metric is good or bad? Benchmarking can help you out. Thanks to Benchmarks you can compare your data with other companies in your sector. Fun!